To inspire a shift in people's mobility and ecological behavior, the client challenged us to lead by example, by transforming a scrapped car into a fully functional bicycle.
An old Mercedes-Benz was transformed into a bike, with a new mission: to ride as many kilometers as it once drove in its previous life.

Alongside the bike, we created posters using oil from the engine, clothing made from the original upholstery, a custom typeface, a website, and a short film.