GREY NY + Visual identity for GREY NY borns from the streets of NY
A new brand vision and design system for GREY NY, inspired by the raw, urban beauty of New York itself.
The identity draws from the city’s everyday icons: manhole covers, fire hydrants, trash bins, and rising street smoke.
A palette of greys reflects the city’s grit and texture, while GREY’s signature red cuts through as a bold pulse of energy in the concrete rhythm of NYC.
The identity draws from the city’s everyday icons: manhole covers, fire hydrants, trash bins, and rising street smoke.
A palette of greys reflects the city’s grit and texture, while GREY’s signature red cuts through as a bold pulse of energy in the concrete rhythm of NYC.