A celebration of those using the adversities of city running as an advantage and a rallying cry to join them.

Nike created a campaign film that featured several highly-relatable and resonant running influencers powering through the bustling streets of Bangkok on a journey of discovery.
The irreverent perspective saw them inspired by traffic, street vendors, intense heat and humidity, as the locals helped our runners uncover a hidden gem of a finish line. It mirrored the type of runs that many make in their city.